Marketing Research
Customers
Competitors
Demographic data
Design customer profiles
How do they operate
Who are they?
Weaknesses & Strengths
What is each competitor's market share?
Their Prices
What is our target market?
What products or services do they sell?
What type of media are used to marketing?
What is potential opportunity?
What is potential threats?
What type of distribution channel do they use?
Who are their costumer?
How your product meets the customer’s needs?
What type of distribution channel do customers prefer ?
Customer relation