Please enable JavaScript.
Coggle requires JavaScript to display documents.
challenges in tourism marketing L9.1 (supply exceeds demand（increase…
challenges in tourism marketing L9.1
managing demand and supply (depend on costs)
fixed costs
taxes
rates
heating
costs
interest
variable costs
can be adjusted in the short term
supply exceeds demand（increase demand)
product modification and/or diversification多样化
alter/strengthen distribution channels加强、改变分销渠道
identify new or alternative demand sources
pricing discounts
redesigned promotional campaigns重新设计促销活动
reduce supply
hotel (close individual rooms/wings)(close hotel during low season)
airline (aircraft taken out of service) (rent aircraft to other companies)
redistribute supply
hotel (convert rooms into executive suites将客房改造成行政套房）（convert rooms to timeshare)
theme parks (introduce new rides or renovate old ones)引入新的游乐设施或翻新旧的
demand exceeds supply
reduce demand
discourage demand
employ demarketing techniques
hotel/airline
increase price of room/ticket
national park
introduce/increase entry fee
increase supply
hotel
room capacity--sofa beds/cots
infrastructure--add wing, acquire facilities, use pacific
redistribute demand
caribbean resorts加勒比度假村
use seasonal price structure
attractions
use weekday discounts on entrance fees to take pressure off busy periods