"Cooking shows, travel magazines, and going to the movies are inexpensive ways of plunging into other worlds.
This information helped us develop the experience of the Cacao 70 brand.
In redesigning the brand, we wanted to link the consumer’s experience to a feeling of being carried away, either to a memory, or to another place or time:
what is key is the desire to escape from daily life for a few minutes.
This led us to create the “State of Chocolate” as another world, based on illustrations that are also found on the products. The resulting visual identity, embodied in brief stories associated with each of the bars, is fantastic, playful, and accessible."