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Key Power Theories (Grice's Maxims (Manner - be polite, Quality - be…
Key Power Theories
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Norman Fairclough
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Critical discourse analysis e.g. who talks the most, who asks the most questions, who sets the topic, who controls the topic, who gets to give feedback?
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Brown and Levinson
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Positive face - when you feel valued, liked and appreciated by someone's language.
Negative face - when you feel imposed on by someone's language. May be used when the speaker wishes to keep a social distance between the participants in the conversation.
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Deborah Cameron
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Names such as 'fat controller' are considered incorrect, whereas 'vertically challenged' is seen as correct.
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Sinclair and Coulthard
Came up with IRF - initiation, response, feedback.