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4.3 Using Goals to measure business objectives ("GOAL FUNNEL"…

- - - - USER TAKE
        
        BUYING
        
        NEWSLETTER
        
        SUBSCRIPTION
  - - - TRACK
        
        CONVERSIONS
    - - SET
        
        GA CREATE
        
        CONVERSIN-RELATED
        
        METRICS
- - - - STEPS
        
        TO
        
        COMPLETE
        
        GOAL
  - - - USERS
        
        DROP
  - - - TAKEN
        
        TO ACCOMPLISH
        
        GOAL
- - - - DESTINATION
        
        MANDATORY FOR
        
        "GOAL FUNNEL"
      - DURATION
      - PAGES/SCREENS
        
        USER
        
        IN
        
        SESSION
      - EVENTS
- - - - EACH CONVERSION
        
        WORTH
        
        CONSISTEN
        
        AMOUNT
        
        TO MY BIZ
        
        :fishing_pole_and_fish:
        
        1 more item...
  - - - PROD & PRICES
        
        & TRACK
        
        TRANSACTION
        
        DON'T
        
        USE
    - - ON
        
        ECOMMERCE
        
        TRACKING
- - - - EACH
        
        UP-TO
        
        5 GOALS