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models (marknadsföringsplan (process (situation analysis (nulägesanalys),…

- - - - interaktion
        
        mission, vision, goals
        
        current
        
        strategies
        
        tactics
      - organisation
        
        structure
        
        culture
      - company
        
        background information
        
        history
      - summering model
        
        abell´s business definition
        
        three axis
        
        what? (motivators)
        
        what type of benefit/values do they search for in your product? What needs do they have?
        
        design
        
        who?
        
        who are the customers?
        
        methods
        
        segmentation
        
        3 more items...
        
        how/? (competition)
        
        what technologies are used to satisfy needs?
        
        Arken ZOO
        
        hantering av avföring
        
        leksaker
        
        food
        
        purpose
        
        helps you with
        
        define and clarify what business you are in
        
        define the scope of your business
        
        identifies growth potential
        
        market penetration
        
        identifies potential of narrowing scope
    - - external analysis
        
        2.1. Macro analysis
        
        DESTEP
        
        PEST
        
        2.2 Meso analysis
        
        distribution analysis
        
        porter value chain
        
        branch analysis
        
        competitive analysis
        
        customer analysis
        
        summarizing model
        
        Porter 5 forces
        
        is the market attractive or not
        
        results
        
        opportunities and threats
      - internal analysis
        
        models
        
        7S McKinsey
        
        porter value chain
        
        BCG/portfolio analysis (strategic)
        
        finansial analysis
        
        results
        
        strengths and weaknesses
    - - strategic analysis
        
        portfolio analysis
        
        key issues
        
        SWOT analysis
      - stating the marketing strategy
        
        5.1.listing
        
        option 1:
        
        option 2
        
        etc
        
        option 0
        
        selecting
        
        SFA matrix
        
        5.2
        
        value creation
        
        segmenting
        
        targeting
        
        positioning
        
        positioning matrix
    - - implementation plan
        
        models
        
        4Ps