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4.1 Measuring Custom Campaigns (MARKETING CAMPAIGNS (FORMS (TEXT ADS,…
4.1 Measuring Custom Campaigns
MARKETING CAMPAIGNS
FORMS
TEXT ADS
BANNER / DISPLAY ON SITES
SOCIAL MEDIA
EMAIL
TRACKING
BY
TAGS
IN LINKS
5 TYPES
:one:"
MEDIUM
"
MECHANISM
SENDING
MESSAGE
:
:e-mail: EMAIL
$ CPC
:silhouettes: SOCIAL
ETC...
:two:"
SOURCE
"
WHERE?
USER
CAME FROM
2 more items...
DIFFERENTIATE
MEDIUM
TYPE
1 more item...
"
CAMPAIGN
" :three:
NAME OF
MARKETING CAMPAIGN
“2015-Back-To-School”
“2015-Holiday-Sale”
"
CONTENT
" :four:
DIFERENTIATE
VERSIONS
OF PROMOTIONS
USEFULL
A/B TESTING
"TERM" :five:
KEYWORD
IDENTIFY
ONLY WHEN
MAUALLY TAGGING
PAID
1 more item...