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Communication Strategy (1) Promotion Mix (b) Communication Process (Sender…
Communication Strategy
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7) Digital Marketing
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b)Online Marketing Models: B2B, B2C, C2B, C2C
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5) Sales Promotion
b) Sales Promotion Objectives:
Build Product Awareness
Create Interest
Provide Information
Stimulate Demand
Reinforce the Brand
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3) Public Relations
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c)PR Functions:
Press relations/agency
Public Affairs
Lobbying
Investor Relations
Development
Image Oriented
4) Personal Selling
b)Roles of Sale Force:
Design sales force strategy and structure
Recruit and select salespeople
Train Salespeople
Compensate Salespeople
Supervise Salespeople
Evaluate Salespeople
c)Selling Process:
Prospecting and Qualifying
Pre-Approach
Approach
Presentation and Demonstration
Handling Objectives
Closing
Follow up
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