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Chapter 15 (Factors affecting distribution channel (purchased often?,…
Chapter 15
Factors affecting distribution channel
purchased often?
perishable product?
purchased often?
sold to producer or customer?
expensive product?
selling abroad?
technical product?
location of customers?
where are competitors' products sold?
E-Commerce
opportunities to business
able to access many consumers
shops might not be needed
global coverage
B2B easier
low-cost promotion
threats to business
no direct consumer contact
competition from other websites
setting up/updating wesite costs
transport costs