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Distribution (2.Channel Behaviour (Vertical Marketing System (Contractual,…
Distribution
2.Channel Behaviour
Horizontal Marketing System
Multichannel Distribution System
Vertical Marketing System
Contractual
Manufactured Sponsored Wholesaler
Franchising
Manufactured Sponsored Retailer
Administered
Corporate
Channel Conflict
Conventional Distribution Channel
4.Retailing
a) Types of Retailers
Suoermarkets
Depoartment stores
Convenience stores
Speciality stores
Discount stores
Off-price retailers
Superstores
b) Retailers are classified according to
Amount of service
Product Line
Relative Prices
Organisational Approach
c) Retailing Trends and Development
Slowed Economy
New Retail Forms
The Rise of Mega-Retailers
Growth of non-store Retailing
Retail Technology
Green Retailing
Global Expansion of Major Retailers
Introduction
Value Delivery Network
Distribution Channel
Intermediaries
Types of Intermediaries
Exclusive Distribution
Selective Distribution
Intensive Distribution
1.Nature and Importance of Channels
a) How Channels members add value
Negotiating
Physical Distribution
Matching
Financing
Contact
Risk Taking
Promotion
Information
b) Channel levels,roles and functions
Consumer/Business Marketing Channel
Direct Marketing Channel:
Channel 1:Producer->Consumer
Channel Levels
Indirect Marketing Channels:
Channel 2:Producer->Retailer->Consumer
Channel 3:Producer->Wholesaler->Retailer->Consumer
3.Marketing Logistics
a) Nature and Importance
Inbound Logistics
Outbound Logistics
Supply Chain Management
Reverse Logistics
b) Objectives and Functions
Warehousing
Stock Management
Transportation
Logistics Information Systems
5.Wholesaling
a) Types of Wholesalers
Merchant Wholesalers
Agents and Brokers
Manufacturers sales branches and offices
b) Functions of Wholesalers
Selling and Promoting
Buying and Assortment Building
Bulk Breaking
Warehousing
Transportation
Financing
Risk Bearing
Market Information
Management services and advice