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[G5] Dynamic Strategy (competitive life cycle analysis (growth phase<…
[G5] Dynamic Strategy
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four iconic firms
highly successful at one time
may not be able to adapt to new circumstances in their industry.
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Competitive Life Cycle
Growth Phase
The Shake-out Transition
The shake-out is a very interesting empirical regularity that we observe over many different industries
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Mature Phase
Margin, Profits
This is probably the least reliable in terms of knowing exactly how this will play out within an industry
The competitive Life Cycle describes dynamics that are similar across industries and markets.
Emergent Phase
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If everyone can do it, it's difficult to create and capture value from it.
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Common Patterns
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dominant design
few large, efficient firms remain
manufacturing, delivery, service
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