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Chap 3: 4 Theories of the press, Spiral of Silence + Agenda Setting Theory:

- - - - 1) If an individual thinks/ feel their opinion/ likes are shared with the majority, they will more likely to share their opinion with others.
        
        Etc: If you have a group of people who like what you're doing, you will more likely to shared the stuff on your social media.
      - 2) If nobody cares/ like their opinion they post or shared on media.....they will just keep it to themselves.
        
        Etc : If you notice there's nobody liking the stuff you posted, that will decrease the motivation of you sharing the similar info in future.
        
        Reasons = People have the fear of being rejected and isolated from the group, therefore, they prefer to keep their opinion silence.
  - - - The buildup of certain themes or messages over time.
    - - Etc = Trend
      - The widespread of info over the mass media.
    - - Etc = Similar opinion on the media
      - The unified info (event, issue ) shared over the media.
- - - - Etc : Make it the headline of media.
    - - Prove it with more clues, elaborate the info.
    - - Grab attention of the viewers.