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RHETORICAL CONTEXT (PURPOSE (Competing values model (Four Purposes…
RHETORICAL CONTEXT
PURPOSE
Competing values model
Four Purposes
Valuing
To build relationships (Static and transformational)
Informing
To consolidate processes (Static and transactional)
Directing
To maximize efficiency (Dynamic and transactional)
Consulting
To adapt to change (Dynamic and Transformational)
AUDIENCE
Relationship between the writer's Purpose and the Audience
Difference in values
Equality
Certainty
Difference in power
Downward
When the writer has official
power over the audience
Upward
When the audience has official power over the writer
Lateral
Neither the writer nor the audience
has official power over the other
Social distance
Stranger
Acquaintance
Friend
Enemy
Audience's readiness to accept the Message
Expertise (Ability)
Informative content
Sensitivity (Willingness)
Persuasive content
Non-expert (Unable)
Non-Sensitive (Unwilling)
Both informative and persuasive content
MESSAGE