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E-commerce (8 unique features (ubiquity (internet available…
E-commerce
8 unique features
ubiquity
internet available everywhere/anytime
enhance customer convenience
reduce shopping costs
reduce transaction costs
global reach
no cultural or national boundaries
marketsplace includes billions of consumers/millions businesses
universal standards
use of internet standards
computer systems easily communicate with one another
lower entry costs
lower consumers' search costs
richness
supports diverse multimedia (video/audio/text)
more effective communication
single message integration
improve customer experience
interactivity
promote user-interfaces
experience adjusted to individual
bring consumer to participate in process (delivering goods to market)
information density
can deliver more information
better quality information
greater price and cost transparency
customization
adaptation to customer
personalized messages
more effective marketing iniciatives
social technology
promote social networking
use new internet social and business models
many-to-many model
collaborative shopping
Revenue models
(B2B/B2C/C2C)
#
Advertising
Sales
Subscriptions
Free/Freemium
Transaction fee
Affiliate
enhance
m-commerce
fastest growing form of e-commerce
mobile phones as platforms
areas of growth
retail sales
digital content sales
public places local search
location-based services
based on GPS (customer location)
geosocial - friends
geoadvertising - shops
geoinformation
financial services
mobile advertising
games and entertainment
Effects on business
reduces information assymmetry
more flexibility and efficiency
reduce search costs
reduce transaction costs
greater price discrimination
dynamic pricing
may reduce or increase switching costs
accurate market segmentation
provide strong network effects
avoid disintermediation
can reduce transaction costs significatively
affected B2B transactions
better automation
lower overhead costs
Electronic Data Interchanges
(EDI)
computer to compouter exchanges
allow a wider range of information in a single system
private exchanges through networks
suppliers link
permits sharing of multiple information
Net marketplaces
independently owned third--party
connect thousands of suppliers and buyers for spot purchasing
provide vertical markets
Business models
E-Tailer
Transaction broker
Market creator
Provider
Content
Community
Service
Portal
transformed marketing
new ways to identify and communicate with customers
ability to reach a large audience without expend money (long-tail)
tracking online behaviour of individuals (behavioural targeting)
new advertising formats (internet based ones)
main issues when built
need to assemble a multi-functional team
driven by customer demands that change constantly
business objectives capabilities
Maintenance costs