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Professional Writing (Purpose (Competing Values Model (Valuing - to build…
Professional Writing
Purpose
Competing Values Model
Valuing - to build relationships
Static + Transformational
Good business writers us all 4
Consulting - to adapt to change
Dynamic + Transformational
Good business writers us all 4
Informing - to consolidate processes
Static + Transactional
Good business writers us all 4
Directing - to be most efficient
Dynamic + Transactional
Good business writers us all 4
connect clarity and purpose
primary purposes are based on the bottom line
Foundation for understanding context
Audience
Writer-Reader Relationship
How will employee's respond to a message?
How do values differ from your to different employee's
How does power change the response?
How does social culture change perspective?
Audience Readiness
Experts = readiness
Sensitive = unwilling
Multiple levels of sensitivity (scale)
Overcoming lack of rediness
Able + unwilling = more persuasive
Willing + unable = more informative
Unable + Unwilling = more persuasive & informative