THE MARKETING MIX (PRODUCT (Who are the competitors and what are they…
THE MARKETING MIX
Who are the competitors and what are they offering?
Who is the target market? How will the product meant their needs?
What is the unique selling point?
How will the products be packaged?
What will be charged for your product?it will be based on:
Price charged by competitors
Cost to make
Where will you sell the product or service? The options are:
Who will buy the product in bulk, then sell it to retailers
From your own shop or websites
Provides information to the consumer about the product
Aims to convince the consumer to buy their product
Aims to show that the brands product is better then the competitors
Promotes product categories instead of certain brands
Promotion of goods using digital media
Working with the pres
Engaging with community