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Full Stack Gym management (Potential individual products (Sales and…
Full Stack Gym management
Potential individual products
It allows one to track their progress and the gym owner will be willing to pay for it for personalised training packages at scale with progress reports, attendance and weight tracking.
In session and across session events.
Progress report with scores
Video cuts to highlight issues with training
Reduction of man power for managing gyms.
Lesser Trainers and maintenance folks
Ginger model of operating gyms
Sales and distribution - Launching OYO like solutions to manage market expectations
Tier-ing of gyms as per servicing
Centralised training and certifications of gym trainers
Website to book passes across gyms
Get listed on current distribution platforms
Supplier Inventory Management
Provide your own ERP
Connect to current ERPs
Customer Database etc
Expected ROI per store
Current problems of gym owners
Marketing challenges
Price sensitive customers
lack of differentiation
Retention of current gymmers
Price
lack of attention
lack of interest on engagement
lack of support
injury
Hiring challenges
Economics of a gym
In a decent size gym, number of people would peak at 6-10 in evening and morning. This defines the peak occupancy
Profit = Revenue (Members X ASP) - Cost (Rent + Maintenance + Salary Costs)
where Total Members <= K
PeakTimeVisitation (Members/Hour)
8 Hours
and K = Constant multiplier which indicates the correlation coefficient between total membership and peak time membership
and Members = New Members + Current Members - Churning Members
Hence, key drivers:
Never let peak occupancy be reached
Low your costs to lower minimum occupancy required for per store profitability
Get a product fit for better demand
Lower costs
Tech
track space and time utilisation
track what exercise is he doing, resting intervals, sets and reps
find out if the person entering is a member
provide real time updates on exercise done and to do
provide nutritional programs