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Chapter 3 - Basic Reporting (Audience reports overview (Geographic reports…

- - - - Once activated, you will see data in your Demographics and Interests reports about the age, gender, and interests of your users. Note that if you’ve just enabled this feature, it may take a day or two for data to appear in these reports. Also, the Demographic reports may not contain any data if your site traffic is very low or your segment is too small.
  - - - Underneath Behavior reports, the “Technology” and “Mobile” reports can help you understand what technologies your audience uses to consume your site content. These reports can help you fine-tune your site to make sure it’s fully functional on different devices and browsers.
        
        For example, you can use the “Browser and Operating systems” report to quickly identify issues with certain browsers on your site. If your site has a comparatively high bounce rate on a mobile browser, you may need to create a mobile-optimized version of your website with streamlined content and simpler navigation.
      - It’s also a good idea to understand if users are migrating from desktop to mobile and plan your development accordingly. You can use the “Overview” report under “Mobile” to see a breakdown of your traffic based on smartphones, tablets, and desktop devices. Check this report to see how quickly mobile usage of your site has grown over time.
- - - - Let’s look at these different types of mediums:
        
        “Organic” is used to identify traffic that arrived on your site through unpaid search like a non-paid Google Search result.
        
        “CPC” indicates traffic that arrived through a paid search campaign like Google AdWords text ads.
        
        “Referral” is used for traffic that arrived on your site after the user clicked on a website other than a search engine.
        
        “Email” represents traffic that came from an email marketing campaign.
        
        “(none)” is applied for users that come directly to your site by typing your URL directly into a browser. In your reports, you will see these users have a source of “direct” with a medium of “(none)”.