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KODAK (theories (strategy formulation (tactical, strategical, operational)…

- - - - show relation with analog data from research & survey?
  - - - who is the target group?
        
        show the psychographics
      - what characteristics they have?
      - gen Z as possible aim for solution?
    - - competitors' analysis
        
        who they are
        
        positioning map
        
        Porter's 5 forces?
      - what is the ww situation?
      - analog photography market data
    - - film is still alive
      - back to analog
      - passion / value of analog
  - - - enlighten how they are trying to go in every direction with no success?
      - introduce the idea of the analog photography?
  - - - what is?
      - why?
        
        enlighten the connection with trends, customer values, creating added value
    - - strategical
        
        remarket analog ph.
      - tactical
        
        re production of new one-time use cameras
      - operational
        
        starting event in roskilde coachella?
    - - why
        
        roskilde / coachella facts
        
        horizontal flow
        
        gen Z in DK/US
      - pop up store description
      - HR definition of a job ad for kodak to find workers in the pop up store?
- - - - gen y x z
        
        stats about them related with
        
        vintage
        
        photo
        
        upcycle
        
        analog
        
        experience
- - - - how many pictures u make on an averege per week?
      - with which device u take em?
      - are you passionate of photography?
      - do you prefer film or digital photography?
      - what you most associate with the brand Kodak?
        
        photo film rolls
        
        digital photography
        
        disposable cameras
        
        inkjet printers
        
        eyeglasses lenses
        
        other
      - Have u ever used one-time use disposable cameras?
      - What you like about them?
      - What you don't like about them?
      - If Kodak would introduce again the concept of the one-time use cameras with different type of films (Kodachrome, b/w, Infrared, color hue etc.) would you be interested?
      - why?
      - What you associate mostly with one-time use cameras?