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16-APRIL-2018 (Factors Influencing Consumer Behaviour (Personal (…
16-APRIL-2018
Factors Influencing Consumer Behaviour
Personal ( occupation, economic situation, lifestyle )
Psychological ( motivation, perception, learning, beliefs and attitude )
Social ( reference group, family, roles and status )
Buyer
Cultural ( culture, subculture, social class)
Maslow's Hierarchy of Needs
Social needs
Safety needs
Esteem needs
Psychological needs
Self-actualization needs
Buyer Decision Process
Evaluation of alternatives
Purchse decision
Information search
Postpurchse behaviour
Need recognition
Road Map:Previewing the Concepts
Identify and discuss the stages in the buyer decision process
Describe the adoption and diffusion process for new products
Consumer Buying Behaviour
The study of how individuals, groups and organizations select buy and dispose of goods, services to satisfy their needs and wants
These final consumers make up the consumer market