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events as tourist attractions L5.2 (what are events (temporary, special…
events as tourist attractions L5.2
what are events
temporary
special place
specific experiences for customers
unique
social
your view of an event will depend on your role in it
specific purposes
forms of events
educational and scientific
recreational events
political and state events
private events
event experiences
cultural celebrations
festivals and carnivals嘉年华
competitive sport/recreation
role of events
as attractions
showcase their tourism product
demand to match supply
attract different market segments不同的戏份市场
as animators
adds atmosphere
adds to emotional
attract visitors
as image-makers
festival
advertising
names