ADVANTAGES: HIGHER LEVEL OF REVENUE FOR THE PRODUCER, CAN DDRIVE COMPETITION OUT OF THE MORE ELASTIC MARKET, TO THE CONSUMER : SOME CONSUMERS MAY PURCHASE A GOOD THEY WOULD NOT BE ABLE TO AFFORD, OR AT A LOWER PRICE, INCREASES TOTAL OUTPUT, MAY LEAD TO ECONOMIES OF SCALE AND THUS LOWER PRICES, DISADVANTAGES TO CONSUMERS: CONSUMER SURPLUS DISAPPEARS, SOME CONSUMERS WILL PAY MORE
