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creating successful attractions L5.1 (successful (help visitors find their…
creating successful attractions L5.1
experience
level of customer participation客户参与程度
passive
active
connection to the experience
absorption
immersion渗透
two dimensions produce four realms of experence两个维度产生四个经验
escapist逃避--immersed, active(mountain climbing)
esthetic审美--immersed, passive(art gallery)
educational--absorbed, active
entertainment--absorbed, passive(TV)
successful
focusing on service quality
developing "sense of place"
providing good value for money物有所值
participatory, relevant, "user-friendly" 参与性，相关性，用户友好
successful
help visitors find their way around (effective signage, maps ,paths)
connect with visitors (encourage them to participate)
tell a good story (that are clear & well organised)
offer variety (activities, restaurants..)
know your visitors (interesting)