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BUILDING LONG TERM SUCCESS (MARKETING (MARKETING SUCCESS (KEY MARKETING…
BUILDING LONG TERM SUCCESS
LEADERSHIP
FORMS
PERSON (focus on individual qualities and personalities
POSITION (position of a leader within a power structure)
PROCESS (the process by which leadership is enacted)
PURPOSE ( reasons for choosing the leader)
RESULT (collective result of an organisation to an action of an individual)
STRATEGIC LEADERSHIP (influencing others to make day to day decision)
MANAGEMENT
CRISES IN MANAGEMENT
MANAGING CRISES
FORMULATING THE RESPONSE
IMPLEMENTING THE RESPONSE
ACKNOWLEDGE THE PROBLEM
ASSESS THE INCIDENT
INTERNAL ISSUES
CONSUMER BRAND SABOTEURS
EMPLOYEE BRAND SABOTEURS
COST QUALITY
INTERNAL COST (defects found during production)
APPRAISAL COST (establish and measure the level of quality in service and products)
EXTERNAL COST (dealing with defects that reaches customers)
PREVENTION COST (preventing errors)
MARKETING
MARKETING SUCCESS
KEY MARKETING MEASURES ARE PROFITABILITY, SALES, GROSS MARGINS AND MARKET SHARES
BRAND IDENTITY
MARKETING RELATTIONSHIP
CUSTOMER TRUST , ORIENTATION,COMMUNICATION, CUSTOMER LOYALTY.
CLASSIC,NANO, MEGA AND SPECIAL MARKETS
IINTERNAL MARKETING
THE BENEFITS ARE PROMOTING BRAND IDENTITY AND BUILDING CUSTOMER AND EMPLOYEE RELATIONSHIP
THE TYPES OF STAFF ARE CHAMPIONS, AGNOSTICS, CYNICS AND SABOTEURS
LABOUR/WORKERS
THE VOICE OF EMPLOYEES WHICH INCLUDES THE USE OF UNIONS AS A MOUTH PIECE
EMPLOYEE INVOLVEMENT WHICH INCLUDES FLEXIBILITY WITH THE EXECUTION OF TASK AND FLEXIBILITY AMONG WORKERS