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L7: Extensions, Sales Relationships, Traditional advertising, Viral…
L7: Extensions, Sales Relationships, Traditional advertising, Viral Marketing
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Sales Relationships
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Relationship marketing is vital, it's the CEO who sells (identify decision maker, focus, don't cash out to early), Sales is highly personally
Traditional advertising
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Sales teams only for B2B for supermarket chains, retail etc
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Viral Marketing
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Next to customers, business needs to sell itself to employees and investors