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Products, Services, and Brands: Building Customer Value (Product and…

- - - - 1.2.1. Core Product
      - 1.2.2. Actual Product: Features, Brand Name, Design, Packaging, Product Support
      - 1.2.3. Augmented Product: After Sale-Service, Warranty, Product Support, Delivery & Credit
    - - 1.3.1. Consumer Products
        
        1.3.1.1. Convenience Products
        
        1.3.1.2. Shopping Products
        
        1.3.1.3. Specialty Products
        
        1.3.1.4. Unsought Products
      - 1.3.2. Industrial Product