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Apple (Change (Apple's upcoming price cuts to current certain Iphone…
Apple
Change
Apple's upcoming price cuts to current certain Iphone X's in order to raise the prices on the newest/nicest version of the Iphone X plus.
https://www.forbes.com/sites/gordonkelly/2018/04/17/apple-iphone-x2-iphone-se2-new-iphone-specs-camera-release-date-price/#28eb7317a2dd
Due to the release of IOS 11, Apple made many system changes by making the control panel customizable and allowing multi-tasking on iPads between apps.
https://www.ft.com/content/b1ef080a-9f69-11e7-9a86-4d5a475ba4c5
Apple plans on releasing a new type of every one of their products in addition to some new products like a pencil and speaker. This is a change as Apple usually focuses on one or two main new products to release each year.
http://www.businessinsider.com/apple-iphone-ipad-mac-watch-2018-release-date-preview-2018-1#homepod-a-big-expensive-speaker-with-siri-8
Innovation
Apple's introduction of wireless earphones called Airpods.
https://www.theverge.com/circuitbreaker/2018/4/17/17244382/mobvoi-ticpods-free-airpods-style-wireless-earbuds
Apple's invention of the iPhone X with face recognition qualities.
https://www.apple.com/iphone-x/
Apple's creating of the Apple Watch that can be paired with the Iphone creating innovative products that can be purchased in a bundle.
https://www.fastcompany.com/40525409/why-apple-is-the-worlds-most-innovative-company
Ethics
Apple faced charges of claims of poor working conditions, child labor, and forced overtime in factories in China.
https://www.huffingtonpost.com/fran-hawthorne/apples-appalling-ethics_b_1651264.html
An explosion occurred in a factory in Sichuan, China that supplies Apple a lot of products. The explosion was said that it could have been avoided if proper safety measures were taken.
https://www.bentley.edu/prepared/apple-learns-important-lesson-on-integrating-ethics-operations
When Apple discovered workers in its China were being underpaid, the event along with Apple helped the workers receive their money back.
http://www.chicagotribune.com/news/nationworld/ct-apple-ivanka-trump-ethics-collide-in-china-20180125-story.html
Globalization
Apple manufactures a large majority of its products in China and believes Globalization is beneficial for the world.
https://appleinsider.com/articles/17/03/18/apple-ceo-tim-cook-says-globalization-is-great-for-the-world-in-china-speech
Apple has stores across many countries and is available online to even more places around the world.
https://templemediainstitutions.wordpress.com/final-projects/the-globalization-and-ideology-of-apple-inc/
Apple has created many jobs within the United States and outside of the United States with suppliers and manufacturers.
https://rctom.hbs.org/submission/globalization-with-apple/
Culture
One of Apple's core values that Steve Jobs put particular emphasis on is to honor people who think they can change the world with their passion.
https://thinkmarketingmagazine.com/apple-core-values/
Apple values diversity and displays statistics on their website of the increasing amount of women they have employed as well as employees of different races/ethnicities.
https://www.apple.com/diversity/
Apple has a culture of secrecy which can create a hierarchy and make the working environment somewhat unstable/create controversy.
https://www.recode.net/2017/9/11/16288896/apple-secrecy-inkling-culture-leadership-transparency-values
Strategy
Apple strategy is to create many jobs within the United States, but also look to produce in other countries like India.
https://rctom.hbs.org/submission/globalization-with-apple/
Apple devices are "blank canvases" that serve as a base for apple to sell its apps and services which are its true money makers.
http://time.com/4723389/apple-strategy-iphone-ipad-apple-tv/
Apple's business strategy is product differentiation in design and functionality. It also uses its own products and resources to expand on its own online stores and apps.
https://research-methodology.net/apple-business-strategy/
Stakeholders
Customers/Consumers are Apples main priority as they focus their innovation, strategy, change, and ethics around the perception their customers will have and their needs.
http://panmore.com/apple-inc-stakeholders-csr-analysis
Investors are a priority for Apple as they have a lot of them and must focus their decisions around what will maximize their investments and draw other potential investors in.
http://panmore.com/apple-inc-stakeholders-csr-analysis
Workers in foreign countries are a stakeholder that have been negatively effected as they have been claimed to be treated poorly.
https://www.huffingtonpost.com/fran-hawthorne/apples-appalling-ethics_b_1651264.html