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Ch08 Measurement & Questionnaire Design (:red_flag:Types of …
Ch08 Measurement
&
Questionnaire Design
:red_flag: Concepts in :straight_ruler:
:red_flag:
Types of
:straight_ruler:
Nominal :straight_ruler:
Description of Labels
Ordinal :straight_ruler:
Order and Comparison
Ratio :straight_ruler:
Distance from Origin, %-ile
Interval :straight_ruler:
Likart :straight_ruler:
:scales:
Intensity of Agreement or Disagreement
.
Semantic Interval :straight_ruler:
:scales:
reputation, image, loyalty
Staple :straight_ruler:
Symmetric
balanced, equal
amount of +/-
Non-Symmetric
4 Do's & Dont's :red_flag:
DO's
:grey_question: should be :mag_right: on only 1 topic . :black_small_square:
:grey_question: should be in brief. :black_small_square:
:grey_question: wording must be grammatically correct. :black_small_square:
:grey_question: must be crystal clear. :black_small_square:
Dont's
Avoid.
Leading the
:grey_question: :black_small_square:
Avoid,
Loading the
:grey_question::black_small_square:
Avoid, Double Barrel :grey_question::black_small_square:
Avoid,
Overstating the
:grey_question::black_small_square:
:star:
Questionnaire Org