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MARKETING STRATEGY The Purpose: (1) Raise awareness for blockchain…

- - - - Focus on pictures and short clips & connection with Facebook
      - Instastories - "Swipe Up" function - link to website
      - Live sessions
      - Use a business profile and strategic use of hashtags
    - - Reach industry professionals and talent
      - Post news and recent activity from:
        Workshops, Forums, Professional Events, Hackathons, Career Opportunities, Exciting Projects and Collaborations
    - - Videos
        (can be connected to Facebook and Linked In)
      - Content on:
        
        The vision and Mission of Conclusion Blockchain
        
        The values and principles
        
        Knowledge on blockchain technology & Which challenges blockchain is the solution for
        
        Image Videos on the office culture, special events
    - - Focus on the social image: Interviews with Employees, Client Reviews, "A day in Conclusion Blockchain",
      - Post, Post, Post
      - Immediate interactions
      - Live Sessions
      - Q&As
- - - - For example: hackathons at Brightlands Smart Service Campus
    - - Organise and/ or participate in business events
      - Establish partnerships
      - Cooperate and communicate with other firms/ stakeholders
    - - Events attract new human capital and talents which could contribute to a better business plan. Moreover, through such events, tacit knowledge can be produced which will foster creativity and innovation.
        Events improve the representation and reputation of the label and thus achieve a higher recognition rate. Furthermore, it strengthens the position on the market when bein the initator of such events.
- - - - The long-term strategy is important when the label is operational and has created sufficient revenues to be able to invest in new, long-term strategies. Established services, e.g. having blockchains up and running with several customers, greater possibility to generate resources and an existing community is required to make those strategies effective. Furthermore, those strategies should aim at extending customer loyalty and attract even more customers to be sustainable.
    - - BC Talks
      - MOOCS
      - Conclusion Blockchain Festival