NYX, the highly popular US cosmetics brand, and MIILD, the equally popular Danish brand, were both launched in another two stores in the third quarter. NYX is aimed particularly at beauty-focused customers, while MIILD – with its AllergyCertified, Swan label and ECOCERT COSMOS certifications – primarily targets the content- and eco-conscious consumer. NYX is currently available in 40 stores and MIILD in 29. MAC, the international make-up brand for which Matas has exclusive non-department store distribution rights, was introduced in an additional store and is now available in 13 stores and in the webshop