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Chatzithomas, Boutsouki, Hatzithoma & Zotos (2014) (Cultural Dimension…
Chatzithomas, Boutsouki, Hatzithoma & Zotos (2014)
Technology
(17)
High technology (4)
Cultural Dimension
(6)
Cultural factors (4)
Individualism (5)
Collectivism (2)
Masculinity (8)
Feminity (2)
Cross-cultural (5)
Adoption (31)
Advertising(8)
Mass communication (1)
Traditional tools (1)
Influence (5)
Mouth communication (1)
Innovation (15)
Decision making (1)
Market (40)
Consumers (24)
Consumer centered market (1)
Consumer decisions (1)
Rapid growth (1)
Marketing strategy/ Strategy (7)
Promotional mix (2)
Dynamic (2)
Social Media
(30)
Web 2.0
tools (41)
Podcast (11)
Blog (13)
Youtube (9)
Linkedin (13)
Facebook (15)
Facebook (15)
Flickr (8)
Wiki (10)
Virtual communities (5)
Communication (38)
New communation model (2)
Updated (1)
Network (12)
Marketing
(30)