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Behavioral Segments (Intent based on landing / source /etc (GCF, Event,…
Behavioral Segments
Prior Visit Behaviour
New to StubHub ?
No
Is user known ? (Logged In Before ?)
Yes
Existing Buyer ?
Yes
Number of Purchases =1 ?
Yes
New
Upcoming event buyer ?
Yes
1 more item...
No
Last purchase Details
GCF purchased
Event purchased
Genre Visited
last event purchase location
Time since last purchase
No
Existing Seller ?
No
Yes
Upcoming event seller ?
Yes
1 more item...
No
Last Listing Details
GCF listed
Genre listed
Event Listed
last listed event location
Time since last visit
No
Multi Platform users ?
Yes
No
Last activity data
Last visited Event
Last visited genre
Last visited GCF
last visited event location
Time since last visit
Yes
Intent based on landing / source /etc
GCF
Event
Location
Search term ( paid ? )
Knows stubhub ? ( Direct is more likely )
In session activity based
Levels of action in session
Purchase ?
Visited My Account
Searched ?
Visited Event
Bounced
Listed ?
Visited page type
Performed a search ?
Yes
No