Once we’ve saved this filter and applied it to a view, Google Analytics will check the IP addresses of traffic to the web property and exclude those that match the filter. It will take a little time for the filter to catch all of the traffic.
To test that the filter is excluding internal traffic, click Reporting.Then, click “Real-Time” in the left-hand navigation. Now click “Overview.”
This shows you a report of real-time traffic to your website. If you’re on your internal network, you should notice that your internal user traffic should decline over the next 30 minutes. Once the filters have taken effect, Analytics won’t collect any internal activity for the IP address you filtered.
Once you’ve verified this filter is working in your test view, you can add it to your master view. Click on the Admin tab again. Then select the View pull-down menu.
Select the “Master View.”
Now click “Filters.”
Then click “Add Filter.”
Now, instead of “Create new Filter,” select the radio button for “Apply existing Filter.”
This will allow you to select from a list of filters you’ve previously created. Click Save.
Now you can see that the filter is applied to the “Master View.”
Note that if you apply multiple filters to a view, each filter will be applied in the order they appear in your filter settings. So if you have two filters, the data will pass through the first filter before passing through the second. So be mindful of the order in which you apply your filters.
It’s that easy to create or add predefined filters to views to make sure you’re collecting and protecting the data you need.