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Mass & Niche (Mass - market that is large (Galaxy, Primark, Ford,…
Mass & Niche
Mass - market that is large
Galaxy
Primark
Ford
Sainbury's
Dyson
Niche - specified to a smaller target
Divine (Cocolate)
Law Firms
Personal Trainer
Home repair
Advantages of Mass
You may find new customers
You apply to a wider range of people meaning your products could sell better
Great for overall brand recognition
Disadvantages of Mass
Extremely expensive
Effects geographical areas
More competition
Advantages of Niche
Profit margins often bigger
Customers tend to be more loyal
Less competition
Disadvantages of Niche
Vulnerable to market change
Could attract competition if successful