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4.2 MARKETING PLANNING (MAIN ELEMENTS (Marketing budget, Marketing…
4.2 MARKETING PLANNING
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The process of formulating appropriate strategies and preparing marketing activities to meet marketing objectives
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DIFFERENCES
Market segments
A sub-group of a market made up of consumers with similar characteristics, tastes
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PRODUCT POSITIONING
- Identify the features of this type of product
- Position each of the competing products on the graph according to consumers' perceptions
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