Please enable JavaScript.

Coggle requires JavaScript to display documents.

Strategi (how to win) (sustainable competitive advantage (SCA) (fyra…

- - - - aspekts
        
        positioning strategy
        
        manufacturing strategy
        
        distribution strategy
        
        product strategy (offering)
      - global strategies
        
        motiv
        
        obtaining scale economies
        
        global brand associations
        
        access low cost/materials
        
        access to strategic important markets
        
        access national investment incentives
        
        countries are competing for big business and trying to entice them by using various incentives
        
        cross subsidization
        
        michelin
        
        använde vinster i europa för att ta marknadsandelar i USA genom prispress där
        
        dodge trade barriers
        
        toyota
        
        key decisions
        
        in which country (in what order)
        
        where sould the value creating activities (value chain) take place
        
        standardization vs. customization
        
        products
        
        marketing
        
        brand name
        
        position
        
        pricing
        
        example
        
        Macdonalds
        
        läckriol
        
        strategic alliances
        
        motiv
        
        similar to those of with global strategies
        
        gain access to technology
        
        Sony ericsson
        
        KSF
        
        Win-win
        
        flexibility
        
        balance power structure (symmetry)
        
        multi culturialism
        
        live together before you marry
    - - assets
        
        brand
        
        brand equity
        
        aspekter
        
        brand loyality
        
        apple
        
        brand associations
        
        Volvo and safty
        
        Red bull gives you wings
        
        brand awareness
        
        definition
        
        assets and liabilities associerade to the brand
        
        example
        
        Red bull
        
        brand identity
        
        definition
        
        Vilka associationer som företaget vill kommunicera
        
        model (Nike)
        
        core identity
        
        excellence/winning
        
        extended identity
        
        brand essence
        
        performance at your best
      - competencies
      - model
        
        tree metaphor
        
        core competences
        
        core products
        
        business unit
        
        end products
        
        7 more items...
    - - value proposition
        
        aspekter
        
        the strategic options value propositions
        
        types
        
        quality
        
        dimensions
        
        6 more items...
        
        signals
        
        4 more items...
        
        value
        
        imperativ
        
        3 more items...
        
        niche specialist
        
        design
        
        attribute/benefit
        
        etc
        
        the perceived customer value proposition
        
        signaler
        
        exempel
        
        fjällräven är associerad med kvalité även om den kanske inte alltid har en högre kvalité än billigare konkurrenter
        
        feasibility
        
        relevance
        
        diffrentiation
        
        types of values
    - - product-market selection
      - competitor selection
  - - - toyotas och lexus distributionssytem
- - - - increased customer value
      - lower operating costs
      - reduced investment
    - - identifying synergy opportunities
      - overcoming organizational issues
        
        differences in organizational culture
  - - - tillgångar eller kompetenser som inte är unikt för företaget mem som utgör en förutsättning för att vi ska kunna konkurrera överhuvudtaget
    - - distributionsystem för biltillverkare
- - - - features
        
        assumption
        
        current strategy will work in the future
        
        focus on optimizing current model, tunnel vision
        
        improving
        
        offerings
        
        costs
        
        customer relationship
      - risk
        
        strategic stubborness
    - - features
        
        assumption
        
        fast changing enviroment
        
        not possible to predict future
        
        strategy should be sensitive to current oppertunities
        
        short term oriented
        
        organization
        
        decentrialized
        
        entrepreneurial
        
        risk taking
      - risk
        
        strategic drift
    - - features
        
        assumptions
        
        changing dynamic market
        
        it is possible to predict and manage responses to changes
        
        medium term perspective
        
        organization
        
        flexible
        
        support investments behind trends
      - risk
        
        strategic blunders misreading trends