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Chapter-6 Qualitative Research Techniques (:star: FOCUS GROUP :star:…

- - - - a. Data Collection
        b. Analysing data
        c. Interpreting data
        by observing:
        "what people do or say"
        
        :point_right: Data is Unstructured
        :point_right: Observation or Statements are:
        a. of Free-Form, or
        b. Non-Standardised format*.
        
        :question: Why?
        
        :pencil2: Because:
        :small_orange_diamond: Observations, and
        :small_orange_diamond: Questions... are
        :!: Open Ended #
  - - - involves admin of:
        :small_blue_diamond: set of structured questions, with
        :small_blue_diamond: predetrmined response options.
        to "a large no. of respondents".
        
        Specifically
        :point_right:
        :point_right: formalised procedure for:
        
        :pencil2: Note:
        :black_small_square: Purpose is specific.
        :black_small_square: decision makers have agreed upon precise info.
        :black_small_square: Data format and sources are:
        :point_right: Clear and Well defined.
        :point_right: Compilation Format follows proper order.
        :point_right: Information is largely, numerical in nature.
        
        Difference
      - :grey_exclamation:Example:
- - - - :eight_pointed_black_star: Usage Conditions
        
        :point_right: event occurrence @ short :timer_clock:
        
        :mag_right: behaviour @ Public setting
        
        Possibility of :red_cross: recall rules
      - :eight_pointed_black_star:Types
        
        Direct Vs Indirect
        
        Archives
        
        Physical Traces
        
        Covert Vs Overt
        
        Structured Vs Unstructured
        
        In-Situ Vs Experiment
    - - Word Associated Test
      - Sentence Completion Test
      - Picture Test
        
        Advertisements and On product
        packaging.
      - Role Playing Test
- - - - Subjective, but 6 to 12 ideal
    - - :mag_right: :silhouettes: should be homogeneous
    - - based on purpose of Re- :mag_right: :silhouettes:
    - - report subtle or obscure features
  - - - In- :silhouette:
    - - Video Streaming
      - Online
      - Telepresence