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Marketing Strategies (Direct Exporting (Pros (Personal and they know your…
Marketing Strategies
Direct Exporting
Pros
Personal and they know your interests
Cons
Lots of trust
Licensing
Pros
Useful for large markets : :
Cons
Putting trust in another firm so it's risky
Franchising
Pros
Great to expand a business
Cons
May create future competition
Partnering
Pros
Useful when entering foreign market
Cons
Picking the right partner is risky
Joint Ventures
Pros
Profit is shared and would be more
Cons
Risks could be greater
Buying a Company
Pros
If it's a competitor then buying it is smart
Cons
Costly and risky
Piggybacking
Pros
Cost is low and has low risk
Cons
Product needs to be accepted there
Turnkey Products
Pros
Risk of not getting paid is gone
Cons
Investor might not be hands on
Greenfield Investments
Pros
Build the facility how the business wants
Cons
Greatest cost and risk with all the regulations