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AULA 6 (Filmes (Seis Lentes criativas para enfrentar o mundo (Arquétipos…

- - - - Conhecimento
      - Capital
      - Empreendedorismo
      - Cultura/ambiente
    - - Fazer o mesmo por menos
  - - - Cada vez mais teremos os serviços a nosso favor. Ex: geladeira automatizada (com internet)
      - Novos produtos e novos métodos competem com os velhos
      - Busca pela Inovação
        
        Prototipar
        
        Criar
        
        Realizar
      - Wearable é a palavra que resume o conceito das chamadas “tecnologias vestíveis”, que consistem em dispositivos tecnológicos que podem ser utilizados pelos usuários como peças do vestuário
      - Inovação Produtiva
  - - - Terrenos baratos que valorizariam no futuro
    - - Grande ideia
      - Investimento
      - Controle da mão de obra
      - Pensar no futuro
  - - - Delphi; questionário; Survey
      - Processos de Gestão da Informação
      - Ter boas diretrizes antes de ter as ferramentas
      - motivar as pessoas
      - Inovação aberta que flua de dentro para fora da empresa
        
        Web - gestão de ideias
        
        Colaboração
        
        cloud sourcing
      - Montar um departamento de P&D
  - - - Se propagou para outros lugares
      - Cultura
        
        Aceitar as falhas
        
        Fianciamentos
        
        Mecanismo de suporta
        
        Investidores
  - - - Transformar os arquétipos (padrões) em lentes
        
        Cineasta
        
        herói
        
        Inocente
        
        Xamã
        
        Provocador
        
        colaborador
        
        Criar uma personalidade mais ativa
        
        Indisciplina para poder transitar
  - - - Bio estampa
      - Impressora 3D (autodesk)
      - Nano robótica
      - Reconhecimento de voz
      - Inteligencia Artificial
      - Exploração do Espaço
      - Óculos tridimensional
      - Exoesqueleto
      - Bicicletas do futuro (alimentada por bateria recarregável que purifica o ar
- - - - the act of taking a task once performed by an employee and outsourcing it to a large, undefined group of people external to the company in the form of an open call
        
        ideas for new products and services from a large,
        dispersed “crowd” of nonexperts
        
        Dell (computer hardware) and Starbucks (coffee) were recently in the headlines for their ongoing efforts in having a large consumer community suggest, discuss, and vote on thousands of new product and service ideas
        
        might improve the organization’s products
        and services
        
        Community members can typically propose new product ideas as well as comment on the ideas of others
        
        Example:
        
        ideas for reusable
        coffee cup
        
        Osram (a subsidiary of Siemens), participants were invited to propose ideas for LED solutions with a wellness or well-being focus
        
        individuals can generate ideas that an
        organization finds valuable enough to implement
        
        possible benefits
        
        direct contact with customers
      - New Product Ideas from the Crowd: Dell’s IdeaStorm crowdsourcing community
        
        Already offered
        
        Not implemented
        
        Partially implemented
        
        Implemented
      - Negative Effects of Past Success
        
        these ideas are less valuable (consumers have relatively low willingness to pay for the suggested designs)
        
        individuals are often unaware that they are fixating on the characteristics of past examples
        
        individuals have great difficulty in deviating from previously successful problem solving strategies even when a problem requires a new solution approach
        
        past experience can limit the knowledge and heuristics used in the ideation process, leading to lower quality ideas
      - Positive Effects of Past Commenting
        Activity
        
        interaction and idea exchange among individuals can facilitate the retrieval of relevant and diverse knowledge during the idea generation process
        
        brainstorming is that interacting with diverse others can stimulate associations in memory that lead to higher quality ideas
        
        Several researchers confirm that interactions with diverse others involving the sharing of information and ideas has a positive effect on ideation efforts
        
        Interactions and communication with diverse others helps individuals to generate various alternatives
      - Data
        
        come from the publicly available information on Dell’s IdeaStorm website
        
        individuals must join the IdeaStorm community (at no cost) by selecting an anonymous username
        
        Like most crowdsourcing applications, information on demographics and personal characteristics are not collected
  - - - multitude of humans to help solve a wide variety of problems
    - - Wikipedia
      - Linux
      - Yahoo! Answers
      - Mechanical Turk-based systems