Understand the strategies used by international businesses
Human resources management
Production and distribution
Marketing
Reasons
Technology
product pricing: the price a business set for a product based on the costs and the local market
transportation: how the products go from A to B, for example plaines etc.
standardisation of products: when businesses produce their products in cheaper countries to reduce the costs
supply chain: the whole journey from a raw material until the product is within the consumers home
distribution channels: how a product goes from point A to point B with stops etc.
product differentiation: when a business
identifying markets
marketing information systems
promotion
licensing
co-production
advertising
data analysis
joint ventures
adaptation/standardisation of product and promotion
growth (value, volume, market coverage: when businesses want to grow in other markets to increase brand awareness
economies of scale: when businesses want to benefit from reducing the costs per unit
taxation regime: when businesses operate in a free trade zone for example to benefit from lower taxation
cost reduction: when businesses operate in other countries to reduce the costs of production etc.
diversification: expanding the things a business offers, for example a bank can offer insurance
legal and regulatory regime: when businesses operate in different countries because of the "easy" regulations etc.
emerging markets: moving from their own economies and investing in upcoming markets
internet: used for online shopping for example.
industrial development
transfer of technology: when the Netherlands starts operating in asia for example , they will transfer their technology .
adapting technology to conditions
foreign personnel: businesses can hire foreign personnel because they are cheaper or more skilled
labour expertise: businesses can decide to search for the skills that are not available in their "home country"
staff: people that work for your company
labour mobility: for example people within the EU can actually work within the whole EU