Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital MKT (Site analysis (overall mkt performance (non-organic traffic.…
Digital MKT
Site analysis
overall mkt performance
non-organic traffic. Sources? (social, email, referral...)
-
-
how many keywords, your website rank for
-
-
-
Tips for FB posts/ads
Relevance score??? higher relevance (max is 10), lower CPC
reach ad, reach max people --> to have post engagements - build some trust, some interactions on post --> move to landing page/lead ads
-
suggestion post flow: - create engagement on post and run engagement ad firsts to have interaction and study relevant audiences --> run reach to deliver the message to max people. --> Awareness, but less touch on retargeting, unless people react on post. clip --> video views. clip engagement = views
Engage - Traffic to landing page
-
-
Acquisition journey AIDA
-
Interest: aware but so what, --> build trust (free trial, evaluations from other users), something that audience can touch to the brand (any free material, trial related to the brand) to cause interest
-
Action --> triggers to push actions (promotions, sales off
YOUTUBE
Build traffic for Youtube, 2nd largest search engines
-
-
-
-
FB
Purpose:
Raise awareness
Metrics: brand awareness, SOV (share of voice)/TOM, brand preferences
-
Generate web traffic
unique visitors, bounce rate, time on site
-
-
Content MKT
-
audience concerns, interests
-
Audience
-
-
When targeting a large cold Facebook audience, select the Reach campaign objective, so that Facebook will deliver your ads to the maximum number of people.
-
Google adwords vs. FB
-
FB social - share interest, lifestyle, friends
broad audiences, segmented by interest, demographics ...
-
Google adwords
AdWords auction happens extremely fast. It takes three major things into account when it decides how your ad should rank
-
-
-
-
-
-
-
Digital mkt - build trust - before you want to sell anything. Trust is content, visual, text, trial ...