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Conversation 2.2 (Video : The bold new world of micro-video (Consumers…
Conversation 2.2
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Politics vs advertising : More attack ads, please
There are fewer forms of positieves cues. Negative cues, by contrast, take a wide variety of forms
The biggest reason negative ads are so ubiquitous in politics, but much less common in commercial avertising, is this : elections present a mutually exclusive choice.
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Research
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Eat popcorn, be imune to advertising
The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation.
But this "inner speech" can be disturbed by chewing