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Long-term Success (Quality & Improvement (8) (Cost of quality (9)…

- - - - Johnson et al. matrix (2008)
- - - - Accept
      - Confront
      - Transcend
  - - - Value for Customers, George (2017)
      - Rappaport (2006)
    - - Historic cost
      - Deprival value
      - Fair value
    - - CSV, Porter & Kramer (2011)
      - Contesting shared value, Crane et al. (2014)
      - Ecosystem of shared value, Kramer & Pfitzer (2016)
- - - - Value and Satisfaction, Kotler & Armstrong (2016)
      - Loyalty Ladder, Peck et al. (1999)
    - - States and migration mechanisms, Zhang et al. (2016)
      - Migration strategies
- - - - Impact
      - Likelihood