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Conversation 2 (Cause marketing : The IS propaganda war (IS is selling an…
Conversation 2
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Self-regulation : From today, cigarette packs will never look the same again
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Color + Shape
Drab brown color : the most effective in lowering cigarette's appeal because it's described as dirty/death etc. (≠ Buy-Ology)
No more side-opening packs / Bigger health warnings on packs / No more ‘tasty’ cigarettes/flavoured cigarettes (2020) / Larger health warning on 65% of the front and back / Change in e-cigarette's regulation : consumer product or medicinal one?
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Targeting : Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself
Example : Behaviorally targeted ad for an environmentally friendly product --> participants rated themselves as more “green”
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