Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product (New products (Product life cycle (Growth: product extension,…
Product
New products
Product life cycle
Growth: product extension, service, warranty
-
-
-
-
New product development process: idea generation => idea screening => concept develop and testing => marketing strategy => business analysis => product development => test marketing => commercialization
Stages in adoption: awareness, interest, evaluation, trial, adoption
Rate of adoptions: relative advantage, compatibility, complexity, trial-ability, observability
Diffusion of innovations: innovators => early adopters => early majority => late majority => laggards (late users)
-
What is a product?
-
-
Services
Challenges of services
Intangibility: cannot be seen, tasted, felt, ... before being bought
-
-
Perish-ability: cannot be stored for later sale or use (i.e.event, ...)
Product classifications
Consumer products
Shopping; buying usually involve comparison of alternatives (i.e: clothing, furniture)
-
-
-
Industrial products
-
Capital items (i.e: buildings, machinery, office equipment)
Supplies and services:do not enter buyer's finished products (i.e: electricity, paper, ...)
-
-