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DMAComparison Websites (What are Comparison Websites? (Uses of comparison…

- - - - Introductory pricing
        Discounts
      - People don't look at their renewals very often, and as such stay with the same provider.
        
        CW's attack this weakness and open the market to consumers.
  - - - Lower search costs
      - Greater choice
      - Lower switching costs
      - Lower Prices
      - Engagement
    - - Refined customers
      - A tool for quick acquisition
      - Can be cheaper acquisition method
      - Reach for smaller players
- - - - Paid vs Free
        
        Best visitors that come direct
    - - Efficiently matching customers to the correct product
    - - Product is a high quality customer linked to the appropriate landing page
    - - Insurers are the client
    - - Product Adjustment - Specialist products developed through comparison websites
  - - - Needs to be achieved as cheaply as possible, preferably direct.
    - - Ensuring the effective running of those primary activities
- - - - Affiliate
        
        If you buy through an affiliate you'll
        normally get a benefit (such as cashback)
        
        Comparison site
        
        Refines needs and characteristics in detail
        
        Further Comparison site that finishes the sale