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Socio-cultural influences (The commercialisation of sport…
Socio-cultural influences
Family Friends and Peers
Role models set a good example for you to follow
Financial support possible if you have disposible income to buy equipment and provide transport
Experience peer pressure due to their attitude
Gender
More media coverage if a man
Less time to participate due to family commitments
Fewer role models than men
Stereotypes led to women participating in less competitions as men
Age
Participation in sport is greater when younger due to more free time
Working people have less disposable income to spend on sport
Physical changes in the body mean age divisions are necessary in competitive sport
Diability
Increased media coverage and participation
Accessibility to leisure centres allow more participation
Sports can be adapted
Ethnicity
Due to religious traditions participation is difficult
Professionals from an ethnic group remain low
Due to stereotypes some ethnic groups participate in certain sports
The commercialisation of sport
Commercialisation: The management or exploitations of something
Sponsorship: A provision of funds or other support or clothing
Sponsor: An individual or group who give support to an event or person
Media: Diverse range of technologies that act as a means of mass communication
Role Model: A person looked up by other people as an example for others to be like