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10X Marketing Formula
Book by Garrett Moon, CEO of CoSchedule (Execute…
10X Marketing Formula
Book by Garrett Moon, CEO of CoSchedule
1a. Competition-Free Content
Content that add tremendous value that only you can produce
It generates constant demand for your product or service
Competition Free Content Niche
Worksheet
Look
Observe competitors by surveying the landscape & dissecting what kinds of content they're creating
Research
Look beyond channels and into content
- What is consistent about their content
- What stands out most prominently
Strategise
Try to find your own niche by answering:
- What are we really good at?
- What are competitors doing that's similar?
- What's in it for our customers?
- Are there people in the customer base/audience that our content underserves?
- What content has been created already that we're really proud of?
1b. Finding your content core
Your content core connects the dots between what your customers (not audience) care about and what you have to offer them
Find out
- A topic they're highly interested in
- An angle that matches their needs
- talk to customers about problems & issues they face
- use google
- facebook & linkedin user groups - look for conversations & subtopics around the main topic you're covering
- popular blog posts - look at the comments sections
5 Questions for effective customer research
Content Core Customer Interview Worksheet
- What prompted you to start looking for a solution like {your product}?
- Why did you choose {your product}?
- What is the most significant difference {your product} is making in your business today?
- How would you briefly describe {your product} to someone else?
- What is the single greatest benefit {your product} provides?
10X Projects
Focus on 10X tasks, NOT 10% tasks
:question: What can we do to grow our {metric} tenfold over the next {timeline}
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START HERE
Get Scrappy!
Think like a startup
You can't copy & paste results
3 months to live - results or die!
Startups fight for survival at all costs because those are the stakes
Content Hacking
Growth hacking is about turning clever tactics into fast-paced growth / Content Marketing is about creating, publishing &sharing valuable content with your audience to convert traffic into customers.
Proactive Dashboard Video
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