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BM Concept Store ( Jewel ) (Jewel User Experience (Super food bar-tasting…
BM Concept Store ( Jewel )
BM story - 80 years since 1930
TEACHING WAY OF LIFE RATHER THAN SIMPLY TAKING PILLS
How many SKU to display ?
Estimate stock volume at any one time ?
SPATIAL ZONES
Retail display shelves - instead of invasion of bottles, now it is infocation of the interactive element
Till and general information counter
Naturopath Consultation ( semi private ) - Iris check (IRIDOLOGY)
Graphic Promo - interactivity and to blend into retail display zone
Back of House - Storage +rest area
reflection and transparent
FIND WELLBEINGS WITHIN
Jewel User Experience
Super food bar-tasting area + fresh fruits display + smoothies preparation
i.e.Wellbeing Oasis @ Australia Open
Pills bar + fruit juice ( combinations)
Multi purpose -
Event
space
Blackmores Well bot ?
Massage seats / massage learning class???
community activities cooking / cooking class / nutrition class ?
Mindful Ocean
http://www.campaignbrief.com/2015/12/blackmores-launches-new-mindfu.html
Storage for event props
estimated volumn or locker for staffs ,
NATUROPATH PRINCIPAL
6- Prevention (Praevenic)
5- Treat the Whole Person (Tolle totum)
4- Doctor as Teacher (Docere)
3- Identify and Treat the Causes (Tolle causam)
2- The Healing Power of Nature (Vis medicatrix naturae)
1- First, Do No Harm (Primum non nocere)
Wellbots? Any other types of machines
Do we opt for new changes to the Concept or we improve from the current . During brain storm, we find the current design concept feels more like a candy store rather than a 95 years brand that focus is mainly on the Naturopath principal. The New changes will ops for simple shape with organic arrangements and reduce stocks volume in the retail display area along with raw material and less cosmetic make up
What about the space feels like a fresh food market , where people are here for fresh ingredients instead of pills. Hence pull the feeling of a pharmacy perception to a more natural approach ?
Or even a medical shop
does more means better for the consultation zone??
Flexibility of display system to facilitate the spatial requirement of a multipurpose zone ( event )
Gotto be away from the pills selling business
Learning opportunity for children to know which real food provides what kinda nutrients ( interactive display)