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Emily Link Building (CRUD DATABASE (Filterable (Multiple Footprints, Only…
Emily Link Building
CRUD DATABASE
System that allows the user to store any scraped URL
Import lists of URLS
Export lists of URLS
Filterable
Multiple Footprints
Only URLS with specific footprints are displayed / exportable
e.g. useful-links
e.g. write-for-us
Ability to specify new footprints
Categories
Categories
Log Import Date
De-Dupe Data (remove duplicates)
Record Majestic TTF Number
Record Majestic TTF Topic
Record Email Addresses
Record which client site a link has been placed on
Record last export date
EMILY PROBLEMS/PET HATES/CONCERNS
Dont know which keywords to use
Filtering taking too long
Ninja Outreach is slow
Training (MARK)
Filtering
Vocab / Tracking
Email Bounce backs
Duplciation
Follow Up emails
Data overload, toomany sheets
New Strategies
Submission Sites (NOT SUITABLE FOR ALL CLIENTS)
Directories (NICHE or PREMIUM)
#
Editorial Sites e.g. Huffington Post
#
Business Directories (FREE)
Donation Pages (FOOTPRINT)
#
Partners (FOOTPRINT)
#
Guest Posts
#
Bloggers
#
PR #prfriendly
Influencer Outreach
#
ALERT
Google Alerts
AHREFS Alerts
Netvibes
BuzzSUMO
New Footprints e.g. Comments / Social
LINK/EGO Bait
What can we offer 3rd party blog owners
Campaign Setup
Buy Domain
Change DNS records
Setup domain + emails on server
Plan email accounts (SPREADSHEET)
Connect to NINJA OUTREACH
PROBLEMS
Content Planning/Creation
Money
Management
Current Strategy
Resource Pages/ Useful Links Pages
Keyword Topic Research
Create Footprints
Scrape the web for website
Collect Lists of Sites
Scraping the web (SCRAPEBOX/LINK PROSPECTOR)
Recursive Analysis (AHREF/ZENNO POSTER)
Prospect within Ninja Outreach
Filter Lists of Sites to remove anything not containing a footprint
LOOK FOR NEW FOOTPRINTS
LOOK FOR NEW KEYWORDS/TOPICS
Upload lists
Start Outreach
Emails get returned
Harvest Emails Address
URL Profiler
NINJA OUTREACH
Write Outreach Template
Local SEO Citation Building
Citation = NAP, Name, Address, Phone Number
Website has to have NAP in footer
Ideally have structured data (DKS/OLIVER/MARK)
NAP on Google Business Listing Needs to Match Website (EXACT)
CITATIONS
Anything that contains business NAP
Local Business Directory
Examples e.g.
Yell.com
Freeindex.co.uk
yelp.co.uk
Footprints
"domain.com" -site:domain.com
"
client brand" -site:domain.com
"
Niche intitle:directory AND "carpet cleaning"
client phone" -site:domain.com
"
By Location intitle:directory brighton
client address" -site:domain.com
NAP Footprints e.g. 01273+799+475+BN1+2FR
inanchor:brand -site:domain.com
e.g. inanchor:appleclean -site:appleclean.co.uk
Whitesparc (look for citations either by keyword or by business)